Tiffany & Co. Rebranding

Since their acquisition by LVMH, Tiffany & Co. has made a goal to appeal their brand to a younger audience. However, their numerous attempts in the past few years have not yielded success. As a final project for my Persuasion & Public Opinion course at Fordham University, I was asked to come up with a rebranding campaign for Tiffany & Co. to appeal to the Gen Z demographic.